Your business's logo represents your brand and should be unique to you. Like a fingerprint, it is used to identify and separate your business from all others and of course, help make you stand out in your industry.
I have noticed an increase in businesses advertising that they offer custom logos. Some are ridiculously cheap too! Before you get swept away with a good sales pitch make sure you ask these questions to ensure that you are truly getting a unique logo.
- What programs do you use to draw the logo and will my logo be in vector format?