Your business's logo represents your brand and should be unique to you. Like a fingerprint, it is used to identify and separate your business from all others and of course, help make you stand out in your industry.
I have noticed an increase in businesses advertising that they offer custom logos. Some are ridiculously cheap too! Before you get swept away with a good sales pitch make sure you ask these questions to ensure that you are truly getting a unique logo.
- What programs do you use to draw the logo and will my logo be in vector format?If your designer plans to use Word or Powerpoint run! All kidding aside, logos that are created without the correct knowledge and tools are going to be unusable on many platforms. You will want to make sure it is created right the first time so make...Read More